"Next, Now": Trends for the Future

Marian Salzman is very good at self publicity - but not great at trend-spotting (unlike, say Faith Popcorn or John Grant). She didn't (in fact) spot "metrosexuality" (which was coined by a British journalist), but she did claim to have done - and this book is true to that form: nothing new, but wrapped up in lots of groovy catch-phrases. And if you have a low threshold for words made out of two words crammed together (eg: Chindia, which almost made me laugh out loud), then that's another reason to give this book a very wide berth.