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Read This!: Business Writing that WorksBUY FROM AMAZON.CO.UK
Price: £8.39
Usually dispatched within 24 hours Buy New: £8.39 Availability: Usually dispatched within 24 hours PRODUCT DETAILSPublisher: Prentice HallPub. Date: 3rd October 2001 Catalog: Book Media: Paperback Number Of Pages: 179 Ean: 9780273656500 Isbn: 0273656503 ABOUT THIS BOOKUSER REVIEWS
This book just sums up the beauty of clear business writing. It is so easy to read, re-read and dip into. The layout is excellent too. This is an often-forgotten aspect of good writing - people need to be attracted to your document in order to read it and get the message. Robert Gentle's book covers it all with good examples of 'before' and 'after' so you can see why what he suggests makes sense. I recommend this book on the business writing training courses I run, and I have bought copies for our resource library. What are you waiting for? Buy it!
Excellent book that really helped me when starting up my business and continues to provide advice today. It offers solutions to practical letter writing, covering presentations to icky situations like chasing payment, with advice on legalities. Very worthwhile purchase.
The author has a very readable style, and puts across some impoortant messages for Business students who often fall into the trap of "academic writing" that is inappropriate in a business context (and sometimes incomprehensible!). The book covers not only writing style, but also layout, fonts, readability, presentation of data, etc. It gives a wide range of examples of good and bad practice and lots of information on how to create a user-friendly layout. SIMILAR ITEMS:
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