Tomorrow People: Mapping the Needs and Desires of Tomorrow's Customers Now

Martin Raymond seems to know something about everything, and one gets the feeling that with him, no question about the future would go unanswered. Not only does he possess phenomenal cultural insight and intuition, but unlike other 'experts' he generously shares the how's and why's behind his thinking--making him one of the most credible and user-friendly futurists of our times.

Martin Raymond's 'The Tomorrow People' is an inspiration on how to observe and apply trends to all industries. From having the pleasure of attending a seminar presented by Sir Martin the book is written in a similar style as if eloquently conducted for your benefit only. The book was a pure godsend on a 6 hour trip from Scotland and will continue to be a book I will pick up to find answers and new ideas frequently. Metaphors such as the movement of slime to demonstrate how trends are formulated are easily instructed and memorable. My only wish is that it had been written two years ago for use with my dissertation but now I have found it I am embarking on a new discovery. I am in agreement with Jeremy Brown from Sense Worldwide who says of the book: "Martin has produced such a practical account of contemporary research and trend techniques that, if he is not careful, he'll be doing himself out of a job".

Martin Raymond's The Tomorrow People is an inspiration on how to observe and apply trends to all industries. From having the pleasure of attending a seminar presented by Sir Martin the book is written in a similar style as if eloquently conducted for your benefit only. The book was a pure godsend on a 6 hour trip from Scotland and will continue to be a book I will pick up to find answers and new ideas frequently. Metaphors such as the movement of slime to demonstrate how trends are formaulated are easily instructed and memorable. My only wish is that it had been written two years ago for use with my dissertation but now I have found it I am embarking on a new discovery.