The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes

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The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes

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By: Peter Knight

(11 customer reviews)

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PRODUCT DETAILS

Publisher: Prentice Hall
Pub. Date: 28th April 2004
Catalog: Book
Media: Paperback
Number Of Pages: 168
Ean: 9780273687863
Isbn: 0273687867

ABOUT THIS BOOK

USER REVIEWS

Marketing made simpler
~ Written on Jul 11, 2008. out of users found this review helpful.

I found this book a very easy read. I studied marketing over a decade ago and now face the prospect of launching a new product into a new market in a new country. It has given me a clear roadmap on what I want to do. The book, will have practical examples through out it and at the end I thought "why didnt I think of this?" There's no marketing speak, no BS bingo, just simple clear language.

Marketing made easy
~ Written on Jul 25, 2007. out of 1 users found this review helpful.

This book really focuses on what's important when trying to market an existing product because it provides a simple model that anyone can read and understand. If you are a marketer already then this is a good reminder of how to do it properly; but if you are not, then you can ask some probing questions when your marketing collegues talk about a go-to-market strategy.

Something's Fishy
~ Written on Jun 26, 2007. 2 out of 9 users found this review helpful.

Ever wondered why all the initial, highly-positive reviews of this tome occurred within a fortnight of each other ... and why they were virtually all anonymous?

Hmmm, perhaps Peter Knight's Mommy and Daddy thought his career required a boost!?

Cynical? Moi?

Simplicity itself!
~ Written on Jun 11, 2005. 7 out of 10 users found this review helpful.

I read this book from cover to cover over a single weekend. It is clear, insightful, inspiring and a pleasure to read. You will go into work brimming with ideas. Buy it!!!

It really is easy.
~ Written on Jun 16, 2004. 8 out of 12 users found this review helpful.

HEMP was recommended to me by a colleague. I've read a few marketing made simple books before that just made me more confused. This book is different. Making a Highly Effective Marketing Plan for your business really is easy. It just needed someone to get rid of the smoke and mirrors.

The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes

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