By: Joseph Sugarman
RRP: £14.99
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Paperback: 360 pages
Publisher: John Wiley & Sons (2007-01-02)
Dimensions (H L W): 50 x 910 x 750
ISBN: 0470051248
EAN: 9780470051245
