The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


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By: Joseph Sugarman

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Product Description

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

Product Details

Paperback: 360 pages

Publisher: John Wiley & Sons (2007-01-02)

Dimensions (H L W): 50 x 910 x 750

ISBN: 0470051248

EAN: 9780470051245