Essential English: For Journalists, Editors and Writers (Pimlico)

Simply put, if you want to be a Journalist, Editor or Broadcaster then this is a book you simply have to read. What it teaches is that (country to popular belief) great writing doesn't require long words and phrases. Less is more is very much Evans mantra, and through this book he will teach how to write the best headlines and intros to grab your readers and keep them engaged.

The back of the book features numerous endorsements which reads like a who's who of the best journalists of the past 30 years.

Essential.

If you are a journalist, for God's sake read this book and improve your copy tenfold. Don't think you don't need it, everyone can improve.

When I got my first job as a journalist, the first thing I did was to buy this book (when it was called "Newsman's English" - nice new non-seixt title, I see) and the other four in the group. They're all essential in understanding how newspapers work, if that's what you want to do; this one is key for writing tight prose, which too few people do.

Now I'm a journalist on a national newspaper, I think I can partly thank this book for the help. It's an ideal tool for the job. I reread it every couple of years. It's still true.

This book is recommended by the Society of Editors as it is an excellent guide to well written english and therefore especially useful in journalism. This edition combines parts from two earlier books written by Harold Evans whose reputation is excellent. The book discussses how to write for newspapers after first explaining exactly how newspapers function.