The Jelly Effect: How to Make Your Communication Stick

A down to earth, common sense method of getting to meet people, buy them a coffee and sell them something big.

This book is almost the same as the day of training I received from Andy himself last year.

The important points, the 'AFTERS' and how to best invite yourself into a group of people whilst networking - they are all in here and have helped the co. I'm working for to win another sizeable contract. 5-stars.

I read some of the reviews blasting this book, and I felt I needed to counter them. Whether you will like this book or not seems to depend on your level of experience with selling yourself.

Some of the reviewers have indicated that the book is basic, but I would argue that the book is not. As someone who works in academia but works as a project-based consultant sometimes, I had never thought much about how I was networking. The chapter on networking was extremely useful, and I have seen plenty of people not putting his advice into practice.

The presentation section is not that relevant to "knowledge" presentations (of information that are not selling), but this book is more pitched towards those who sell anyway.

I agree that the book could have been written more succinctly, but there were still many gems of wisdom for a beginner like me.

Bought this book on the basis of the reviews and frankly having read it I'm a bit baffled. We all need to do the simple stuff well - this is the basis of success. But this book is so simplistic it will tell most people nothing more than most already know. And manages to stretch the book to way longer than it need be(admittedly with lots of spacing between paragraphs). This may be fine if the delivery, the writing, was engaging enough to give tried and trusted advice some fresh writing. But ut doesn't. It's written in terms of the 1st person with the authr telling us in langauge beloved of the American self-help books of old - very simple language with lots of stories of what the author has done. The book cover says '..the most original and insightful book on communication'. Erm,,,,sorry, but no it isn't.

This book is a good buy because it gives you information on precisely how to communicate your pitch in order to maximise sales. It explains how to do this in a variety of contexts - presentation, sales pitch, networking and referrals. This is very readable, which you can't put down once you start. This author has a brilliant mind and I am very impressed by what his has achieved for others. If you follow the advice he gives you are certain to increase your sales.

I ordered this book after surveying the reviews and listened to Andy on his website. Defintely the author is the right person in giving instructions in how to communicate since from early age he had to communicate with his blind mother and also had worked with hundreds of clients.
I really liked the book and started to implement some of the tips and practices with success. This is certainly not a "one-time" read book but rather a reference book that depend on occasions ( presentation, networking, socializing, etc) can be used.