The Articulate Executive: Learn to Look, Act, and Sound Like a Leader

We are our brand. As an old saying goes "Your brand is the truth about you, well told." Every interaction, whatever industry we may be in, we convey a message.

This book will help you to build your brand authentically. If you are not comfortable in interviews, meetings with clients, or communicating with management, this book will provide some strong insights in how to strategically interact and communicate. If you would like to learn how to present better, this book is a strong read, as well: from P.O.W.E.R. to valuable public speaking hints, after you read this book you will feel much more comfortable in front of the biggest pitches of your career to industry networking events. This book will help you to specialize in verbal communication, body language, and even dress attire.

If you have that big pitch or special speaking engagement coming up, this is the additional nudge if you want to be excellent in many forms of communication. I highly recommend it!

Other books you may find helpful of a similar genre are: Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter), The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, A Whole New Mind: Why Right-Brainers Will Rule the Future and Made to Stick: Why Some Ideas Survive and Others Die Also, be sure to check out Tom Peters' "The Brand Called You" two articles on Fast Company if you are not familiar with them- they are quickly implementable and will get you in the right mindset. Last, Rockable Press has a "Rockstar Personal Branding" .pdf for free download that has some steps you can immediately take for building your brand.

This book is about public speaking. It presents a new framework called "POWER Formula" that helps you design and perform the perfect presentation. "POWER" stands for Punch; One theme; Window; Ear; and Retention. This book not only suggests how to speak, but how to prepare visual aids that fit best your audience; how to deal with journalists, how to perform on TV, how to handle debates, and Q&A sessions. It also has a noteworthy chapter "How to read a prepared text like a pro (and not look like you're reading)". I would also recommend the famous classics by Dale Carnegie: like "The Quick and Easy Way to Effective Speaking" and "How to Develop Self-Confidence And Influence People By Public Speaking".

For most occasional speakers, help offered by a book used to be very limited. I have read a lot of communication books talking about smoke and spirits but, Granville N. Toogood offer us a comprehensive guide, plenty of examples, techniques and rules to apply. Do you think this book can improve communication in our business? My answer is clearly affirmative after reading the book.

Similar to most of the reviews of the book the strong points include helping a person form effective communication with others. It has a nice foundation for people who are new to public speaking, and a reminder for those who have been doing it for a while.

However, the book is just plain dated. There must be a new book from another author that we could steer people towards. The business and professional world has changed in the 11 years since the book was released. The pace of conversation, the use of technology to communicate, etc.

I must agree with another reviewer who noted that the book did little to address Executive status or sounding like a Leader, as the title infers.

Sorry, I know it takes a lot to create a book for others to read, but this particular one just does not deliver.

We gave the book to all of our field management and had Granville come and share with them. A few comments from our people were; I wish i knew about this before, it will really help me get my point across quickly", another stated "I will order this book for the rest of my staff" and our President and CEO said Granville is on point, correct and powerful.