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SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

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SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

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By: Gary Keller, Dave Jenks and Jay Papasan

(52 customer reviews)

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EDITORIAL REVIEW

"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America

"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.

"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News

The Millionaire Real Estate Series
More than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

Master the Market of the Moment: Short Sales, Foreclosures, and REOs
Create Urgency: Overcoming Buyer Reluctance
Re-Margin Your Business: Expense Management
Find the Motivated: Lead Generation
Expand the Options: Creative Financing

PRODUCT DETAILS

Publisher: McGraw-Hill
Pub. Date: 12th August 2008
Catalog: Book
Media: Paperback
Number Of Pages: 304
Ean: 9780071605267
Isbn: 0071605266

ABOUT THIS BOOK

USER REVIEWS

excellent read for the real estate pro
~ Written on Oct 10, 2009. out of users found this review helpful.

if you are starting out, or a seasoned pro, reading this book will only help you. Success leaves clues. Follow the clues in this book and create your own road to success. Its that easy. Just stick to it! [...]/

The perfect book for a recession
~ Written on Sep 13, 2009. out of users found this review helpful.

This book, although purchased by many for Keller's Real Estate knowledge and skills, can be applied to almost any sales position in a "buyer's market". Good sound personal development advice.

Shift
~ Written on Sep 3, 2009. out of users found this review helpful.

This book turned my business around. Fixed my thinking on what the problems are and now I am back on track and selling lots of houses.

Great guide to these tough times
~ Written on Aug 17, 2009. out of users found this review helpful.

I think that this book is a must for the real estate agents especially during these difficult economic times. It is very helpful to read about how the authors explain real estate cyclicality. They say that seasonal cycles occur within a single year, while economic shifts happen over several years. Seasonal cycles are short, and agents are able to deal with them better because they feel predictable and manageable, and economic shifts feel unpredictable, indefinite, and overwhelming.

In this book, the authors introduce readers to the Twelve Tactics for Tough Times, and I believe that if agents follow them, they will increase the chances of making it during this recession. The good thing that many of these tactics do not require you to spend much money, which is key in this environment. If you like other books by these authors, you will love this book and it will give you inspiration.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

Mindset is key
~ Written on May 11, 2009. out of users found this review helpful.

In the beginning of the book, Keller outlines his history in real estate and the challenges he had going through recessions. He brings that point to the current marketplace and how we all have to "shift" our thinking in order to cope with current conditions.

Like his Millionaire book, the ideas in the book are not rocket science, but the foundation is great and I believe the way he lays out the book is better than anything else on the market.

One of the keys that too many agents and brokers miss is mindset. You have to be looking at every situation the correct way. There are opportunities in every market, even this one.

Great read!

SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

EDITORIAL REVIEW

PRODUCT DETAILS

ABOUT THIS BOOK

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