Framework for Marketing Management, A (2nd Edition)

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By: Philip Kotler
(9 customer reviews)
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EDITORIAL REVIEW

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.

PRODUCT DETAILS

Publisher: Prentice Hall
Pub. Date: 11th November 2002
Catalog: Book
Media: Paperback
Number Of Pages: 363
Ean: 9780131001176
Isbn: 0131001175

ABOUT THIS BOOK

USER REVIEWS

Fast
~ Written on Feb 9, 2010. out of users found this review helpful.

I got the book fast and it was in great shape. It was the international edition and from what I could tell it was no different than the standard one.

Love this
~ Written on May 18, 2009. out of users found this review helpful.

One of the best marketing management books provided by Kotler.
It gives core ideas of marketing and enrichs marketing knowledge and straegies.

Fast Service
~ Written on Feb 22, 2009. out of 1 users found this review helpful.

Service was very fast and efficient. Unfortunately tracking was not available. Book arrived in perfect shape and in time for classes. Thanks!

Easy to follow
~ Written on May 27, 2008. 1 out of 1 users found this review helpful.

It has good review material, with clear concepts. I decided to keep it for future references.

Excellent condition - textbook with library binding
~ Written on Sep 17, 2005. out of 6 users found this review helpful.

The book arrived swiftly and in excellent condition. I did not know what to expect for the library binding, but I have been very happy so far. It is a plain hardcover with a piece (color) of the original softcover professionally glued to the front. The content is exactly as it should be. Much better durability and great quality. Smooth transaction process, no snags and no problems.

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