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Marketing Management (13th Edition)

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By: Philip Kotler and Kevin Keller

(32 customer reviews)

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EDITORIAL REVIEW

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

PRODUCT DETAILS

Publisher: Prentice Hall
Pub. Date: 6th March 2008
Catalog: Book
Media: Hardcover
Number Of Pages: 816
Ean: 9780136009986
Isbn: 0136009980

ABOUT THIS BOOK

USER REVIEWS

Good book for basics
~ Written on Oct 22, 2009. out of users found this review helpful.

This is a good beginner's book as it provides the basics you need to introduce yourself to the subject. I needed it for a class but it can serve as a good reference guide as well.

Poorly written book
~ Written on Sep 14, 2009. out of users found this review helpful.

Book tries to cover too much.
Some issues are poorly defined.
Summaries at the end of each chapter are weak!
No problems at the end of each chapter to test your knowledge.
This might be an O.K. book for someone that already has a firm understanding of marketing.
Used this book for a graduate level class....Very painful learning experience.
Learning should be enjoyable!

Wonderful Purchasing Experience!
~ Written on Sep 3, 2009. out of 2 users found this review helpful.

Except for the high cost of all required textbooks, this was a great transaction! I recieved this book very quickly. Thank you.

Good Book for an overview
~ Written on Jul 15, 2009. out of users found this review helpful.

An Excellent book. Covers a wide variety of topics in marketing although it does not go in depth of any of them. If you are looking for an overview of marketing(in totality) this book is fabulous. If you are looking for indepth knowledge of certain marketing concepts, this may not be the right book for you..

Thank you for your great service
~ Written on Jul 5, 2009. out of 3 users found this review helpful.

It was very quick ( delivery just took 3 days) and the condition of the book was perfect like new. The price was unbelievable.

Marketing Management (13th Edition)

EDITORIAL REVIEW

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