Business Essentials (7th Edition)

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By: Ronald J. Ebert and Ricky W. Griffin
(12 customer reviews)
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EDITORIAL REVIEW

This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

PRODUCT DETAILS

Publisher: Prentice Hall
Pub. Date: 2nd October 2008
Catalog: Book
Media: Paperback
Number Of Pages: 312
Ean: 9780136070764
Isbn: 0136070760

ABOUT THIS BOOK

USER REVIEWS

New Version, Old Book
~ Written on Nov 13, 2009. out of users found this review helpful.

I have both the 7th edition and the 6th edition, the 7th edition is just a shorter, more compact version of the 6th edition with all the same information. The thing that i will say about the 7th edition is that they made it more colorful and attention grabbing compared to the 6th edition.

Business Essentials
~ Written on Sep 20, 2009. out of users found this review helpful.

Great price on textbooks on Amazon. Book is the same quality as any other source just cheaper. Fast shipping too.

Chances are, your boss should probably read this book
~ Written on Mar 11, 2009. 1 out of 1 users found this review helpful.

There is cutting-edge information in this book about how to start, run, maintain and protect a business, whether it is a small partnership or a bustling enterprise of many employees. Ebert and Griffin do thorough job of presenting new concepts in an easily understood format that allows anyone with a high school diploma grasp the fundamentals of entrepreneurship. Of particular importance is stressing the ideas of assessing one's own strengths and weaknesses as well as the opportunities and threats in the marketplace. It talks about the critical nature of human resource management, how to retain productive employees and keep them motivated. You learn the all-important concept of strategic tactics for developing your short, intermediate and long-term goals, mission statement, a written code of ethics and corporate culture as well as understanding the crucial significance of your Organizational Stakeholders. Even if you don't plan on starting or buying your own business or franchise, even shift supervisors will greatly benefit from understanding how to improve their effectiveness on their team if they even read Half of this book. Sometimes the stories that come at the beginning of each chapter can be distracting, but this is a minor issue with the presentation. This is a must-read for anyone looking for their careers escalate in the business world.

Be nice if I got the book!
~ Written on Mar 2, 2009. out of 2 users found this review helpful.

I am sure if I ever received the book it would be nice! I ordered a book over a month ago and never got it! I have tried to contact someone and I got no where. I would not recommend ordering from Amazon!

just as described
~ Written on Feb 26, 2009. out of 1 users found this review helpful.

Received book before expected. In same condition as described. Great seller, would definitely consider doing business with them again :)

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