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Public Relations: Strategies and Tactics (8th Edition)

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By: Dennis L. Wilcox and Glen T. Cameron
(3 customer reviews)
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PRODUCT DETAILS

Publisher: Allyn & Bacon
Pub. Date: 19th May 2005
Catalog: Book
Media: Hardcover
Number Of Pages: 640
Ean: 9780205449446
Isbn: 0205449441

ABOUT THIS BOOK

USER REVIEWS

PR Book
~ Written on Oct 3, 2008. out of users found this review helpful.

Item arrived on time and in great condition, for an even better price! What a pleasure, thanks!

Comprehensive examination of PR strategies
~ Written on Jan 4, 2007. 1 out of 1 users found this review helpful.

I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!

What happened to editing?
~ Written on Dec 2, 2005. 2 out of 4 users found this review helpful.

Although I found this text interesting, and mostly informative, the practice of editing seems to have slipped through the cracks. And for this purpose, I offer my eye for future editions! The order of content, as well as combining similar themes, could have been a bit more well thought out.

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