Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

If you have a local B&M business or a local service business, this is not a very helpful book. It is geared almost exclusively toward online product sales sites. There is still some useful information in here about layout, and about creating landing pages to track advertising ROI. For my particular needs (local service business) I did not find this book worthwhile.

The book is written for people new to the whole issue of building to maximise income (they call it maximise 'Return on Investment' but it's just a fancy way of saying, "Make More Money".

Remember this a very basic stuff. If you have already delved into this type of material move on.

I purchased the book for about $39.99 at Borders. It's a nice looking book and has some good information but it was a bit expensive for what information I did receive from it. I know it was a beautiful color book, but the information still lacked overall.

If you are truly a beginner, then this book would do well for you. It has clear examples of some better techniques to use; it just doesn't truly explore the potential of website optimization.

If you are a business owner and want to optimize your own site, then this book would be a really good start. If you implement less than half of what is in this book, you would easily increase your bottom line.

It also makes a great reference book since everything is laid out in a colorful and simple way.

I used some of these simple techniques when I was developing Resorts Web Design.

In the end, what's to lose; just make your Site Better.

Book was well written and easy to follow. Unlike other books on the same topic, author used examples of best practices. I was able to implement some of the suggestions and except to see an imporvement in conversion rate as a result.

I'm one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and am perfectly willing to spend 15 minutes figuring out the very best type of manila folders to buy.

The first thing I'd like to say is I love how it feels. It's just under 200 pages of smooth pages with light colored tabs, pull quotes and readable font size. My copy has little red sticky tabs all over it. This indicates the content is as delightful as it is to hold in my "bookaholic" hands. Everyone who has an ecommerce web site should buy Web Design for ROI, by Lance Loveday and Sandra Niehaus.

After doing my holiday shopping online again this year, I was often reminded of this book. The point of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is to turn browsers into buyers. You may hear this referred to as "funneling customers". My favorite parts of the book are chapters 8 and 9, which cover the shopping cart purchase process and forms design. They list common visitor questions on page 157, which every purchase path designer should be prepared for.

The book includes examples and resources all throughout the pages. It's absolutely not too technical to read. The writing is friendly, witty and warm. The authors guide you step by step and you can begin implementing even the small things right away.

If you're looking for gift ideas for your favorite web site designer, or your web site is suffering from abandonment blah's, this book is on my strongly recommended read pile.