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EDITORIAL REVIEW
The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.
PRODUCT DETAILS
Publisher: South-Western College Pub Pub. Date: 16th May 2005 Catalog: Book Media: Hardcover Number Of Pages: 800 Ean: 9780324288933 Isbn: 032428893X
ABOUT THIS BOOK
USER REVIEWS
Hard to understand, must have the study guide!! ~ Written on Feb 11, 2007. 3 out of 6 users found this review helpful.
This book is very complicated and hard to follow. The instructor hated this book, but he did not get to pick it. There are not enough problems or examples to explain how the work is to be done. The author takes 18 sentences to expalin 1 coherent thought. MUST HAVE THE STUDY GUIDE if you really want to do well in this class.
Out of the 5 worst books for econ, instructor said this one is the worst!!
(1 customer reviews)
