Ogilvy on Advertising

Of course, David Ogilvy is one of the all-time great advertising execs and copywriters. This is a useful book for anyone who wants to learn more about marketing, copywriting, advertising, or sales letters.

I liked this book because it shared a lot of interesting stories from his life and work, and despite being written over 20 years ago still has lots of timeless information and tips. He writes in an old-fashioned, patrician style that reflects his upbringing and day and age. Although it took a little while to get used to, it's actually quite refreshing.

The rigor that Ogilvy applied to his research and copywriting should be applied in all marketing projects, whether online or offline. With the key concepts of this book, you can dramatically improve the marketing performance of your existing website or advertising project.

This book shares a lot of valuable lessons in advertising.

The tips Ogilvy gives to the reader are timeless and will continue
to dominate the advertising world for many years to come.

Wise investment for anyone who's looking to improve his marketing.

Igor Kheifets
[...]

An outstanding book for those who want to learn copy writing. Many examples. Written as if he is tutoring a student. Easy to understand and implement. I strongly recommend this to any entrepreneur who needs to be their own advertising agency.

I have worked with O&M but have never know about Ogilvy, he's amazing!
You should read this book if you are in Marketing business, highly recommended!

I hadn't read this book in a while, and re-read it last week. Wow. Sometimes a breath of fresh air can come right out of the past, and almost everything Ogilvy says in this classic book still rings true today.