The Story Factor (2nd Revised Edition)

One Day She'll Darken: The Mysterious Beginnings of Fauna Hodel

Stories are necessary in selling. Sometimes that's all that's necessary. This book lays out a great many interesting stories that are somewhat corny, but at the same time work very well under certain circumstances. I wanted to know new stories and this book does deliver on that account. It's an easy read, but a thought provoking book as well. We don't realize how often we are persuaded to do something, just because we heard of someone else doing it. I recommend it to anyone who is in the business of selling - which is all of us.

I bought this book based on its great reviews, but I have to say that I'm very disappointed. The book focuses on why to tell a story rather than just repeat a bunch of facts. The problem is, I was already convinced of this. Moreover, the book is largely just a continuous string of reasons to tell a story. Wouldn't it have been better to tell a story about creating a story? The stories that are listed in there are pretty good, but are lacking in number and not all that connected to the rest of the chapter.

I wanted to know how to create and tell stories. The book only spends a few pages addressing these issues. I say look for another book.

How can you highlight the importance of telling stories ? "Well ... by telling stories !" says Annette.

This book not only tells you "Why stories are important", but also tells you "How you can use them". There are enough stories in this book to sustain your interest. I bet, it will be hard for you to gobble through the material. Take time to read the material to assimilate the wealth of information.

Will this book make you an overnight story teller? NO. Will this book put you on the right path towards improving your story telling skills? YES. The author persuades you to use stories to get the attention of audience. However, storytelling is an art. You'll need lots of practice to master it.

Usually when I buy a book I start reading it and then take a break from it. I have no desire to take a break from reading this. It's highly influential and it can help anyone with their language techniques whether it comes to persuasion, having people understand you better, or even writing.

I was delighted with the speed of delivery and conditio of the product. I would definitely purchase from this seller again.