Selling 101: What Every Successful Sales Professional Needs to Know

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By: Zig Ziglar
(21 customer reviews)
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EDITORIAL REVIEW



Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

PRODUCT DETAILS

Publisher: Thomas Nelson
Pub. Date: 3rd April 2003
Catalog: Book
Media: Hardcover
Number Of Pages: 96
Ean: 9780785264811
Isbn: 0785264817
Upc: 020049024751

ABOUT THIS BOOK

USER REVIEWS

Good book on selling
~ Written on Apr 22, 2009. out of users found this review helpful.

I learned some good information about selling in this book. The author is a professional in the industry.

missing
~ Written on Feb 25, 2009. out of 1 users found this review helpful.

I just started to read this book yesterday and realized that there are 5 chapters missing and that it has 2 chapter 8's.
james

Selling 101 is a great common sense book on selling basics that both new and experienced sales people will benifit from reading
~ Written on Jan 17, 2009. out of users found this review helpful.

The best part of this book for me was the obvious, but often overlooked, key platform for successful selling: Lead with Need

I find my sales people too focused on the product/ service's function verses what the function enables.

The book's four step formula of:
Need Analysis
Need Awareness
Need Solution
Need Satisfaction

apply in any selling situation.

This formula helps greatly in focusing the customer on the reason he is talking to the salesman thereby increasing buyer commitment resulting in increased closure rates.

In the end if the customer does not see a clear need the chances of the sale failing (after initial interest) is very high.

Outdated Methods of Selling for the 1970's
~ Written on Aug 5, 2008. 3 out of 7 users found this review helpful.

I think this product is outdated for selling in the 21st century. It might have been good back in the 1970's, but the time for these strategies is over.

I felt dirty afterwards
~ Written on Apr 26, 2008. 2 out of 6 users found this review helpful.

This book taught me why people dislike sales people so much. He keeps talking about how sales people offer great solutions, but in reality, he is implicitly condoning unethical sales practices and reinforcing the message to sales people that its ok. I felt dirty after reading this book and was rather turned off.

there were a couple of good educational points in there, so I rated it 2 stars, but mostly it was junk.

Another poster described it as "daily affirmations" and I couldn't agree more with that description.

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