The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must have in your library. Plus he works with the man Fred Gleeck the truth on Info Products. Have a great one.

Rashiid Abdullah
Your Focus Marketing Expert[...]

Bly covers everything! Not only will you master a new style of writing, you learn the business of writing, how to pitch yourself, and how to move pass a rejected proposal. It's Brilliant

this book was a gift to a friend, he said he really enjoyed reading it and it gave him some good tips.

Bob Bly presents an excellent resource for anyone interested in copywriting and lays out all the basics to get your started. This book is well-organized and a tool I use often in my day to day writing assignments.

This book is essential for any copywriter's collection.

i've not read it all yet; only half of it or so. since great names in the bussiness of copywriting praise it, i shouldn't dare say there's anything wrong with it. actually it's quite good; i learnt a lot. the author's main idea is that the copywriter's bussiness is to help products sell. that's the challenge; if you write interesting but non-selling copy, you're not doing your job that right. in order to write copy that sells you have to focus on the client, on her needs, expectations, fears etc. - not on the product, as some beginners may wrongfully do. "techniques" are explained that should help you organize and get started. examples work nicely.
i should only remark that the author's promise that he would deliver techniques for writing good copy is quite a bit of a copy that sells in itself. you get what the author promises, a good guide on copywriting, but i should say the big picture that he conveys is more important than the techniques. i suppose i liked the book better if it were a bit shorter, so far.