By: Claude Hopkins
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
Paperback: 336 pages
Publisher: McGraw-Hill (1966-01-11)
Dimensions (H L W): 100 x 890 x 580
ISBN: 0844231010
EAN: 9780844231013
