Marketing and Promoting Your Own Seminars and Workshops

I bought this book as I was discussing a start-up of a training workshop and consulting business. I read this book and found it to be full of useful information. I used the information in this book when my professor friend I had did our start-up. Using the information in this book, we had a profitable business.

I am the kind of guy who likes "useful" things or things that have "utility". This book is for sure one of them. You will find that it has so much knowledge imparted on the pages that you will have to study it and have it handy for reference. I strongly suggest that you buy this book if you are considering this area of business.

I was encouraged to read this since I've been on Fred Gleek's mailing list for a while now, but the book was like a running ad for his products and his pals' products with a little bit of wisdom thrown in. For me, it was a waste of time. I much prefer Speak and Grow Rich by Dottie and Lilly Walters.

Fred Gleeck is paid a boatload of money to present a portion of this material at seminars, and he has a mentoring program in the $20K neighborhood. In deciding to buy this book, my thought was this: an $11.00 investment to tap into a prime knowledgebase would be money well-spent. And of course, I wanted to experience other approaches to the seminar and public speaking business, and after doing a lot of research, Fred Gleeck and Robert Jolles were the names that kept coming up again and again, with rave reviews.

Our company has been running successful seminars and symposiums for almost 20 years, and I will happily confess that I learned a ton from this book; I learned a new way of looking at seminars, profitability, and how to market seminars. I wasn't sure at first how I felt about his heavy-handed revenue-driven approach to seminars; I feel that educating is also an important component in the seminar equation. I got over my first impression, opened my mind, and when I did, I began to see ways to modify Gleeck's methods to allow them to work within our seminar structure, and within my comfort zone. I'd considered adding shorter informational seminars to our program, and again, this book gave me a sense of the structure, timing, and incidentals for several types of seminar/speaking events that we are planning to implement into our program. Other reviews of this book make this point again and again. Just having a solid knowledge of your seminar material, doesn't insure your success. Having a strong seminar structure, and a tight marketing plan that has been successful for others, certainly enhances your likelihood for success.

This book explains the why, when, how-to, and where-to of producing profitable, successful seminars, speaking events, and co-hosted seminar events. There is also information on public speaking in general. Mr Gleeck is very much a bottomline guy, and a successful one, so if you want to conduct profitable, successful seminars/events/public-speaking engagements, then I recommend you read this book and integrate the material that makes sense to you. There's a lot of incredibly valuable information in this book.

This is just one of Mr. Gleecks tools to help you in your speaking career. He has audio programs and more books on broader and noarrower topics. Grab a few and get some good, first hand knowledge about the nuts and bolts of running a successful information-based business. Aura Mae, author of Get Some Hairapy - a hairdresser's prescrition or happiness.

This is an awesome book! I got a lot out of it and, since I have so much experience in the direct response and speaking industries, it's very difficult for me to find books and other information that I don't already know.

This book offers so many things that I could immediately use to increase my bottom line, not just for my speaking business but my business in general.

If you are an aspiring speaker and can afford only one book, get this one. If you are an entrepreneur and have an entire reference library (like I do), it cannot possibly be complete without this book.