Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Profit with Print on Demand by Lightning Source and Book Marketing on Amazon.com

When I received this book, I sat down and read it cover to cover, running my highlighter over all the key points. Now, I use this book, frequently as a resource. Shepard does a great job of explaining the concepts without being too wordy. It's only about 165 pages, but absolutely filled with valuable information.

If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. Shepard teaches:
How to title your book for Amazon search engines
How to create a book cover that favors Amazon sales
How to use several free tools available on Amazon to boost the
visibility of your book.
How to set discounts that work to the author greatest advantage.
How to go about self-publishing a book with Lightning Source
The reasons not to publish an eBook version of your book.
A pricing strategy for selling your book on Amazon.

Thanks to books like this one, self-published authors have a chance to succeed against our traditionally published competitors.

"Aiming at Amazon" by Aaron Shepard is my favorite book right now because I successfully used it to create my already written book, "The Magi of Futurity", and have it listed on Amazon. After checking with others and reading the reviews for Aaron's book, I was very impressed and couldn't wait to order it. Within two months after reading this book, along with Aaron's "Perfect Pages" book, I had accomplished my goal. Thank you, Aaron, for producing such wonderful guides for aspiring authors!

This book clearly dispells many of the myths and exposes the secrets of the publishing and the self-publishing industry. He does not day how to write your book, rather how to get it into print and distribution. He has terrific ideas about promotion and boosting sales and ultimately profit. He has 95% of submitted manuscripts, pays low royalties (approx 10%), and take up to three years to get your book into print, all the while usurping all the control of the content and layout.

Aiming at Amazon is the most valuable book I've ever read. It will save you money during the production of your book, and make sure that you make more money after it is produced. Highly recommended for anyone thinking about self-publishing.

I am a self publishing author myself and always researching ways to market books, especially here on Amazon. I thought I really knew all the tips, tricks and tactics of Amazon marketing...boy was I wrong!

Aaron Shepard lines it all out in an easy to understand guide to marketing your book to the best of your ability on Amazon. But, please do not let the name of the book fool you; it goes way beyond Amazon marketing, including how to actually build and create a book from scratch, covering concepts such as researching before writing, naming the book, interior design and which printing company to use.

If you are a self-publisher or aspiring author, add this book to your shelf. Mr. Shepard has years of experience in the writing field and is generously passing it on to us. I actually have it by my computer as I write for quick reference. I was so impressed by his simplistic and informative writing style that I am now ordering his other books.