Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
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By: Chip Conley and Eric Friedenwald-Fishman
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Product Description
Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.
Product Details
Paperback: 180 pages
Publisher: Berrett-Koehler Publishers (2006-10-01)
Dimensions (H L W): 63 x 835 x 551
ISBN: 1576753832
EAN: 9781576753835
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