The 25 Most Common Sales Mistakes: . . . And How to Avoid Them

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By: Stephan Schiffman
(12 customer reviews)
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EDITORIAL REVIEW

25 Sales Mistakes is essential for any professional or organization committed to sales excellence.”
—Michael A. Berman, Chief Operating Officer, Outside Ventures

In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It’s not just what you do—it’s what you don’t do:
  • Don’t sell against a competitor
  • Don’t be satisfied
  • Don’t stop getting ideas
  • Don’t use boilerplate proposals
  • Don’t overuse e-mail
The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice—from listening to the client to following up on the sale—that has made him the best corporate sales trainer today. With Schiffman’s book in their pocket, salepeople can avoid common blunders and make the sale.

PRODUCT DETAILS

Publisher: Adams Media
Pub. Date: 18th August 2009
Catalog: Book
Media: Paperback
Number Of Pages: 128
Ean: 9781598698213
Isbn: 1598698214

ABOUT THIS BOOK

USER REVIEWS

breathe life back into your sales career
~ Written on May 22, 2009. out of users found this review helpful.

Stephen Schiffman is a great author and an amazing salesman. Easy to read, short, to the point and simple. The material is easy to apply to real life situations. Read it and then do it. You'll be happy you did. I'm on my second book by this author and it just gets better.

Could Have Just Been a List
~ Written on Feb 2, 2009. out of users found this review helpful.

The writer has essentially made a small book by expanding a bulleted list. It's helpful to have these instinctive mistakes put into words, but without role-playing alternatives, you won't notice too much of a difference in your technique.

Useful book for the working salesperson
~ Written on Oct 5, 2008. 1 out of 1 users found this review helpful.

This is a cheaply made book. It's not very long
either.

It's okay. Maybe it's better than ok. The same
information is covered in a more long-winded fashion
in other books about selling.

Some books that are meant to be sold at seminars are
really fluffy stuff. This one isn't. It's practical
advice. It's organized in short chapters you can
read really fast.

Short Book
~ Written on Feb 23, 2008. out of 1 users found this review helpful.

It's a small book but it does pack a punch. Most of the 25 mistakes to avoid are kind of no-brainers...like stay neat and clean in appearance. All in all it was worth the small amount I paid for it.

Great for learning or a little reminder
~ Written on Feb 10, 2006. 6 out of 6 users found this review helpful.

This book offers great little tidbits of information about common sales mistakes. It has truly improved my closing ratio. This is a great book to pull out every once in awhile when you need a boost. Sometimes it is hard to break a habit and easy to slip into an old routine.

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