Telesales Tips From The Trenches: Secrets of a Street-Smart Salesman

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By: Joe Catal
(95 customer reviews)
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EDITORIAL REVIEW

This 217-page book is for anyone who ever has to call a total stranger who has never heard of you or your company, and you're trying to ask him for money, an appointment, or get an information package in his hands on the initial call.

It's for the person whose paycheck is dependent upon producing sales. It gives hundreds of ideas and concepts showing you how to sell in a systematic and intelligent manner, learned from years of selling in the trenches. What you read today, you use today. No filler, just time-tested technique after technique.

See three actual chapters from the book on voice mail, screeners, and opening statements.

If your competition reads this book and you don't, you or your sales force won't stand a chance. This is a must read for anyone who wants to know what the top sales reps are doing by phone.

Here Are Just a Few of the Hundreds of Tips

• How to write an effective opening

• Answers for any type of objection

• Callback scripts that close the sale

• Leaving voice mails that get results

• How to find hot leads

• Selling on the inbound call

• How to get quality referrals

• Sure-fire closing techniques

• How to steal accounts

• How to get past screeners

• Great questions to ask

• How to prospect painlessly

• Selling large accounts

• Why you should raise your prices 25%

And much more!

PRODUCT DETAILS

Publisher: Business By Phone
Pub. Date: 7th January 2002
Catalog: Book
Media: Paperback
Number Of Pages: 217
Ean: 9781881081159
Isbn: 188108115X

ABOUT THIS BOOK

USER REVIEWS

QUICKEST and one of the BEST BOOKS I HAVE EVER READ
~ Written on Jul 19, 2009. out of users found this review helpful.

Buy this book. It is amazing. Its not slow and sluggish like many you might pick up that get a good review here and there. This guy is amazing, and it will boost your sales.

Read it from cover to cover in the shortest amount of time I have ever read any book. After I finished this book and began the next...I wished I was back reading "Telesales Tips From the Trenches". Amazing. It was funny to see a few typos, I thought they had those things mastered minded through english scholars etc. Anyhow. Great Read. Great buy. Got if for less than $10.00. One of my all time favorites.
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This book will help in any sales profession, not just telesales.
I work for an attorneys office, and real estate on the side, and this book is number 1!!
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*BUY BUY BUY

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LOOK AT THOSE REVIEWS!!!

The worst book on telesales yet to date!
~ Written on Jun 30, 2009. 1 out of 3 users found this review helpful.

I read the reviews and was impressed with the 5 star rating the books has. I was eager to read the book. If you are selling small items to small business that have no clue about technology, this work might work for you. The techniques are outdated at best(and sometimes too sleazy for my taste). They would never work for larger accounts.

Awesome
~ Written on May 17, 2009. 1 out of 1 users found this review helpful.

This book is simply brilliant!!!
Really easy read and Joe gets right to the point. Every salesperson should read this book.
I am an owner of a sales company and I will be buying this book for each of my salespeople.

Just Tips, No Organization
~ Written on May 6, 2009. out of 1 users found this review helpful.

I ordered this book to use, but didn't find much I COULD use. Instead of a how-to book on setting up a system for making sales calls, I found a very long tip book. Now, personally, I LOVE tip books, but these are tips for someone working in telemarketing. This book is not for the small business owners looking to create, set-up, manage or improve a telephone marketing effort. I didn't even learn enough here to hire someone from[...] to make my calls for me. Sorry. I can't recommend this book for busy professionals, entrepreneurs or salesmen learning to work the phones. There is nothing on building a list. Nothing on managing a list. Nothing on software. Nothing on using a pen and paper to track sales or call backs. No forms. No check lists. No flow charts. No outlines. On the other hand, if you are sitting in a cubical with a company provided list of 10,000 business prospects, you will find valuable tips here. My favorite tip? Make your calls in sets of 40 ... yup, that's 40 calls an hour!

Winning on the Phone
~ Written on Feb 23, 2008. 3 out of 3 users found this review helpful.

Joe Catal has done a great job at debunking some of the myths entailing telemarketing. In his book, aptly named, "Telesales Tips From The Trenches: Secrets Of a Street-Smart Salesman." he provides a no holds barred approach to picking up that infamous phone!

Here's a little secret you may not know. Telemarketing doesn't suck; it's the pending feeling of rejection that sucks! As a new insurance agent you should expect to be rejected a minimum of 100 times a week, and that's if you're doing real well.

I'm a naturally motivated type of guy. You tell me something negative and I'm immediately thinking how I can turn it into a positive. Joe takes a similar approach to how he handles himself on the phone by:

"Averaging 100+ calls per day since 1985 and hearing over 350,000 No's."

Throughout the book Joe provides real life stories (my favorite) and examples about how to write an effective opening; answer objections without sounding superfluous or ignorant; techniques to find hot leads and steal accounts (another one of my favorites), while laying a strong foundation by asking the right question and ASKING for the order when the time is right.

His thoughts about time management and techniques to increase the effectiveness of listening were entertaining and insightful.

"The customer should be talking 75% of the time...NEVER interrupt a person while they're talking."

Raise your hand if you've ever interrupted another person when they were in the middle of talking. Did you feel that awkward moment where you both wait about 2 seconds and speak at the same time? Next time, keep the mouth shut and if you do happen to interrupt, count to 5 in your head.

The material in his book does come off very strong, but I've noticed an increased level of confidence and control after implementing some of this strategies.

In conclusion, some of the material is not worth reading if you cannot control the pricing of your products, nor negotiate said product. However, I do give this book 5 stars and highly recommend you pick up a copy, grab a highlighter and implement some of the material IMMEDIATELY!

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