Masters of Copywriting

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By: Claude C. Hopkins and Ben Nash

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EDITORIAL REVIEW

A complete course in writing advertising and direct mail copy that sells. Contributors include experts from the early part of the 20th century with parts of the course written by the greatest copywriter of all time, Claude C. Hopkins. Other contributors include: H. Harry Thompson, Joseph Appel, Bruce Barton, J.K. Fraser, Ben Nash, Kenneth Goode, John Star Hewitt, George L. Dyer (this is the only known writing by Mr. Dyer known to exist on the subject of copywriting), John Lee Mahin, O. A. Owen, and many others. 25 lessons, 391 pages.

PRODUCT DETAILS

Publisher: DVallieres/InfoProductLab
Pub. Date: 31st December 2003
Catalog: Book
Media: Ring-bound
Number Of Pages: 391
Ean: 9781931045001
Isbn: 1931045003

ABOUT THIS BOOK

USER REVIEWS

Dull reading
~ Written on Oct 12, 2008. out of users found this review helpful.

This book is boring with sprightly moments. It is a compilation
of articles by long-dead ad-men and women. Mostly the
material is dated.

Claude C. Hopkins has one of the better articles but
it is redundant and doesn't say anything you haven't
read in Scientific Advertising.

If you have read a lot of great advertising and copywriting
books you may find this interesting but you probably
won't learn much from it. I don't think you would be
likely to learn to write a successful direct mail letter
from the "course" of this book - and if you spend your
own money mailing a letter written with the advice herein
you would be a fool to risk it so rashly.