The Personality Code

Conventional wisdom tells us that success is a simple matter of "being who you want to be," but this well-intentioned advice couldn't be further from the truth. By the time we're adults, our personalities are already decided by stable traits that change less than 1% in a lifetime.

The Personality Code is an insightful, cage-rattling report from the frontiers of psychology and neuroscience that not only reveals why we do what we do and but also explores how we can make the most of our innate personalities.

With a gift for making sometimes arcane research accessible and practical for every reader, Bradberry, the bestselling co-author of The Emotional Intelligence Quick Book, provides the means to attain self-awareness and to read other people. Building his case with real-life anecdotes from a man who awakens from a 19-year coma to identical twins living the same life despite being separated at birth to a devious genius who cracks one of the most popular game shows in history, Bradberry shows us how to focus on and use effectively the fixed character traits that inevitably shape our destiny. THE STUDY
The book's breakthroughs are the product of a decade-long study of more than 500,000 people worldwide. The research team discovered that personality holds the clues to our talents, strengths, and blind spots, and self-awareness is the ubiquitous skill behind successful people. It isn't which personality you hold that matters-it's how well you understand yours and put your skills to good use. THE TEST
Most original and potentially most revealing, however, is the Web-based interactive component of the book that allows you to take the IDISC Personality Profiler(tm) test to discover quickly your strengths and weaknesses inherent in your personality type and learn strategies for putting your personality to work.

The revelations inside The Personality Code fly in the face of what most of us have been told our entire lives will make us successful. Decipher your code and you'll never see yourself-or anyone else for that matter-the same way again.