Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

My first review was a bit harsh, so I thought I would re-write it to be more fair.

I was disappointed to find this author listing ways to market that are old, generic, overly used and stereotypical. While by his own story, it seems he takes credit for a marketing campaign a co-worker came up with, I do realize ideas can come from anywhere. Overall, I feel like many of the ideas in this are irresponsible and the author should have taken a bit extra care defining 'good' and 'bad' marketing. I urge anyone, no matter what level of an organization you belong, to look to more responsible, ethical, and orginal ways of marketing. This book is definitely being returned.

Barry Feig was on my radio show [...]. He delivered some wonderful insight. The interview is available until May 15, 2007 on the website.

The book is fabulous. I was missing some detailed understanding about emotional selling and understanding what emotions customers buy with. This filled in those blanks plus gave me ideas on how I can use the information to reach more customers and produce more sales.

If you are a copywriter, as I am, you will want to use this material for writing better copy.

This is a shelf keeper that you want to reach for whenever you need closer understanding as to why prospects or buying a certain way. I look forward to keeping my copy of the book on my shelf for a long time to come.

Catherine Franz, Producer and Host, Let's Talk Marketing Radio Show on WEBR in Fairfax, Virginia [...]

If you're looking for insights into what makes people tick in order to sell something to them, this is worth your consideration as that's what it's all about. Some of the information you may read and say to yourself "I knew that," but there will be just as many "ah-ha!" moments mixed in as well.

I believe every marketer should own this book and keep it in their library for future reference.

Finally...the mechanism of purchasing decisions revealed in a concise, powerful, and immediately useful manner. The book is far underpriced and I bought two..one in my office and one that travels with me. Up there with E-Myth as a modern small business classic. No-brainer, must-read. (no, I don't work for the author)