[Gilbert Hernández]

This is a book in Business I am reading titled What Clients love written by Harry Beckwith.

The paragraph goes like this:

"Without disavowing its mission of creating serious shoes for serious athletes--by merely standing on the sidelines while Farrah worked her magic-Nike got to the White Hot Center: the woman who most influenced mainstrem tastes."

Another:

"Wolfgan Puck also rose to stardom through a well executed White Hot Center strategy in creating Spago."

Thanks for answering.