Thank you for the explanation.
On the "price issue," the writer is not saying the price is the most important factor. It is salespeople that often say so. The writer says in the following sentences I didn't quote like this: "The fact is that, in almost every case, the price is not the major reason that anyone buys anything. Price is important only when what you are selling is identical to what everyone else is selling, like gasoline at the corner station........."
I'm sure you would agree on this.
