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Old 13-Nov-2007, 22:15
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Default Re: Letter of complaint

Suggestions in red.

Quote:
Originally Posted by Greekgirl View Post
TASK


Dear Sir or Madam,
I am writing to complain about the advertisement which I recently saw aired during the commercials of the children’s weekend TV programme.

I am referring to the advertisement which shows 6 beautiful, young children playing in the school yard when a new child walks up to them and asks if she can play with them. She immediately gets rejected because she is not wearing the right clothes--the ones being advertised. To begin with, this brand’s fashion line costs a lot more than the average, employed householders can afford. It is common knowledge that most families’ financial situations are tight and this is no time for lavishness.

The children, at the most impressionable age they will ever be, should learn the value of money and demanding to get a lovely pair of trendy trousers as a prize for getting good grades or eating right or simply as a Christmas present will not teach them this lesson.

To make matters worse, the impact that this advertisement is making on the children’s morale and self-confidence, especially on those unpopular and introverted ones, is literally crushing. Not only do they have to face challenges in the grounds of homework load at school, but they now must undergo even more peer pressure in and out of school.

I would like to request that this advertisement be removed from your commercial breaks during the children’s zone. Its place can be filled in by messages about developing healthier eating habits at a young age or simply by extending the air time of the educational shows on the children’s TV. I have already made a written complaint to the advertising company. I enclose a copy of this letter for your reference.

I look forward to hearing from you.

Yours faithfully,


encs.
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