Quote:
Originally Posted by RonBee It's crunch time. It's now or never.  |
In my experience it means more than just "It's now or never"
The person who says this idiom probably has had this problem for some time. He has postponed the decision to the last minute. He may succeed or he may fail as the outcome of his action is probably uncertain. He has finally sucked up his courage as he realizes that he must do something. So, perhaps against his better judgment, he is going to do something risky since he risks losing more by doing nothing.