WHY
DID WE ENTER THE CONTEST? [
This
was a great opportunity to test abilities and knowledge. We decided that for us – students highly interested in the field of economics – this game
would bring both beneficial practice and new knowledge. Taking part in this game
was a huge opportunity to
undertake real work and
gain more practical understanding
of how business works.
WHAT
DID WE E
XPECT?
Entering this game we expected to find means
to a real trade, to face
a fre
e market and to learn
how to perform in it. We wanted to learn how to organize the company‘s work, understand how to offer the marketplace the most marketable
product and how to get more profit by affording qualitative product. We wanted to figure out
the rules of economics and how the theory applies in practice. Certainly, we expected to have a great time and enjoy a successful company work.
OUR LOGO
Our logo is very elegant.
It was designed by our designers. It was designed in house.
PLANNING THE NUMBER OF STAFF COMPANY PERSONNEL
Company
President - Audrius.
He is the leader of the company.
Director of Finance – Edvinas.
He gives the Company
President
projections of expenses to confirm, conducts the accountancy and informs the employees about the financial status of the company.
Director of Personnel - Aistė.
She registers the shareholders, pays salaries and allocates the tasks to artists and
designers.
Director of Manufacturing - Kristijonas
He is responsible for
the manufacturing process, work safety and quality program,
and gives
the manufacturing report to the
Company President.
Artists &
Designers - Mindaugas, Ieva and Martynas.
They are the designers and makers.
MARKET RESEARCH
Before we started our work, we
consulted our gymnasium students about what type of product they expect.
Our
next step was to find out our competitors. After that we tried to segment the market i.e. to find
where the competition is not so strong. The technologies of production being similar, our segmentation is horizontal.
Our products are going to be sold in Kaunas, during various festivals and at our gymnasium. We are going to take part in various fairs that will be organized in our town or school.
Our target customer
s are people of different age groups. Jewelry is produced mostly for women, T-shirts for young people.
ACTIVITY
The company was set up on 20th of November 2007. It was run for 5 months during which we were creating, manufacturing, selling our production and counting the profit. We took part in various fairs and had many interesting adventures.
CHRISTMAS FAIR
The idea of
a Christmas
Fair in Kaunas
was not very successful. We took part in the fair with seven other craftsmen. In spite of the fact that our only customers were elder people coming home from church, and cold weather, we were full of enthusiasm.
VALENTINE’S DAY
On Valentine’s Day we presented our
products on the stand and tried to encourage young people to look for an original present.
“KAZIUKAS FAIR” IN KAUNAS
“Kaziukas
Fair” is
the biggest fair in Lithuania. During the fair time we made a real show. Masterpieces of art were being created in front of the customers. Our artists were making pictures according to the demand of spectators, entertain
ing everybody with graffiti art.
Our jewelry was a real success, selling well. At the end of the fair we organized a real festival and on the accession of International Women’s Day all the ladies were presented with pictures.
AN AWARD OF BUSINESS GALLERY OF HONOUR
Business Gallery of Honor is
a business award ceremony. These are very important awards in Lithuania. The ceremony took place in the President’s Palace where the president of our company made his speech and gave the President of Lithuania – Valdas Adamkus, a gift that was
designed and produced by our company. He and the director of manufacturing gave the awards to other laureates of the Gallery of Honour.
Jewelry T-shirts Pictures
Our designer Ieva has been learning how to make jewelry of glass for several years. After developing her skills for a long time now she makes her jewelry for us. We are glad to have an opportunity to sell such high quality handmade and original jewelry.
Production of T-shirts
is by order. It was one of opportunities for our business. We chose it because the president of our company had the necessary equipment for production.
Martynas and Mindaugas are young promising artists. We could not miss their abilities. In Kaziukas
Fair their painted pictures were all sold out in a couple of hours. We gave a picture painted by Mindaugas to the President of Lithuania – Valdas Adamkus,
[did you give these people a picture each? It is not clear] the General Managers of Lietuvos Draudimas, Nematekas and SEB bank. While working with us, Martynas got many offers to decorate the walls of private houses. The mayor of Kaunas allowed him to paint the wall of the city.
Glass jewelry is not as
widespread as other kinds of jewelry, so there is a gap in market. We
took advantage of this
and competed successfully with the biggest providers of this service. The difference of the price attracted clients.
Street art still seems to be remote in our society. Our mission to attract ordinary people was successful. People bought pictures eagerly.
That is all :)
I will donate this website!

