Very common, I believe.
Me: "Is David going to do well at his job?"
Tom: "Very well. He is very high-profile, everyone knows him. He writes an article for the company newsletter, he says hello to everyone... his desk is near the front door, he knows everyone's name. He is very high-profile, he will earn a lot of money.
Me: "How about you, Tom?"
Tom: "Not me, I like to be low-profile.
I just like to come to work, do my job, and go home. I like it that way. No one knows me, no one bothers me. Very low-profile."
Me: "How about Susan?"
Tom: "Susan is very low-profile, but she is very smart... she does not talk about all the good things she does, but I think she is smarter than everyone... even though she is low-profile, she will be a boss some day."