Regarding Considerstion of sentense?

[vishal23]

Hi,

I want to know the meaning of bold characters. I have read this from article site.

Obviously, the alleged wisdom of the crowd will have the most bearing on what VitaminWater’s next flavor is — so where this gets interesting is when the new flavor hits the shelves.

Thanks,

[Tdol]

The opinion of the consumer of the new flavour will affect the company's decision about future flavours.

[vishal23]

Here alleged wisdom of crowd is used mean the opinion of crowd but why use alleged use coz its mean blame may be

[Tdol]

It suggests that the writer isn't entirely convinced by the idea that large numbers of people will produce a wise result.