Dear Teachers,
I read this from Living with a Black Dog by Matthew and Ainsley Johnstone:
When I initially handed over I Had a Black Dog to my publisher in 2005, I emphatically stated that I didn't wish to become the poster boy for depression; this was part of me, not the sum total. Them fighting words were my way of dealing with the pending fear that comes with launching something deeply personal into the public arena.
What does "them" refer to in this context? The words the writer wrote in I Had a Black Dog? Or what he emphatically stated to his publisher?:-?

