I
'm writing
a blog. I
'm treating
that, as a english teaching it as a way to help me learn English. I know that my grammar is very bad, so can you please correct this?
Strik
ing a balance between rational and emotional appeal in
adverts
Making any
one ad is an advanced process. One
of question which marketers should ask
ed themselves is what combination of rational and emotional appeal they should use to make
the ad perfect.
In literature
there are saying it is said that the perfect situation for
a fashion campaign
s is
than, when ad has for an ad to have a high level of emotional appeal (there are high level
s of commitment, too). We can see that
in almost
in every clothing ad, they are saying to us:
Buy
this t-shirt - you will be better than others; buy
these jeans - you will look like
a celebrity; buy ... - you will ... . People
are react
ing emotional
ly for to fashion ads,
as in shopping case too as well as when they're shopping. The
y want to look perfect, for themselves
and for everybody around
them. That's why in fashion ads it's so important to create
a positive aura and make
a specific,
otherdifferent climate feeling/environment (I'm not sure what you meant by climate). Because new cloth
es is equal
to a better mood.
So fashion campaigns should be very emotional, provoke
to talk discussion about them, break stereotypes, offer consumers something new and fresh.
It can be an explanation, This might explain why
in ads there is so
much sexuality, religion and politics in
advertising. Because everyone talks about
that those things, and everyone has
a different opinion about
it. them.
As we can see on
the graph
, near
-emotional ads are the most effective. So in this case marketers
has facilitated have help with their task. Because if consumers
better accept
s this these type
s of ads
better than other types,
then others, they
just should
just create perfect, emotional ad
s. It's not
an easy task to create
a campaign which
really involves
really consumers
' emotions.
A good example of
a brand which is working emotionally in campaigns is Nike
, with
its omnipresent sentence '
Success in sport' - advertising
on clothes, sponsoring events
and charit
ies, for example.
and that
's my blog:
clothing marketing