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Thread: Phrase

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    keya mukherji is offline Newbie
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    Default Phrase

    Anyone please tell me what does this phrase mean? " Kodak Carousel moments".
    thanks

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    Default Re: Phrase

    Quote Originally Posted by keya mukherji View Post
    Anyone please tell me what does this phrase mean? " Kodak Carousel moments".
    thanks
    I suppose it means whatever the Kodak company's advertisers wanted it to mean. It doesn't mean anything to me.

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    Default Re: Phrase

    This is a Kodak carousel:
    KODAK: Slide Projectors Family: CAROUSEL Projectors

    These machines were used back in the Dark Ages to bore friends by showing photographs by projecting light through a coloured piece of plastic (a slide) onto a wall or screen.
    I imagine a "Kodak carousel moment" is a time when you should have your camera handy - eg. when your child takes its first step. But I'm not sure either; does that fix the context?
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    keya mukherji is offline Newbie
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    Default Re: Phrase

    Thank you Sir, but actually i came across this phrase in an online article the sentence was -- "... The online advertising medium is still immature. Great Don Draper-like story- tellers have not yet had their Kodak Carousel moments." from this article -- Is The Ad Biz Through With Click Through? | Nielsen Wire
    it really confused me.

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    Default Re: Phrase

    Quote Originally Posted by keya mukherji View Post
    Thank you Sir, but actually i came across this phrase in an online article the sentence was -- "... The online advertising medium is still immature. Great Don Draper-like story- tellers have not yet had their Kodak Carousel moments." from this article -- Is The Ad Biz Through With Click Through? | Nielsen Wire
    it really confused me.
    It's apparently an in-industry reference - that is, one that only advertising industry insiders understand.
    If you're really interested, do a search for "Don Draper" "Kodak carousel".
    That will give you a few hits and some YouTube videos; but I couldn't be bothered following them for the meaning.
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