A store called Natural is best

[bananaleaf]

Dear teachers:

I got confused with "Natural is best"..Isn't it supposed to be with a preposition "the"? I mean,we should say Natural is the best?

Thanks for your answer.no matter what

[Tdol]

Names are an area where different rules can apply, so articles are largely a matter of choice. The is an article not a preposition. Natural here is most likely an adjective, not a noun, so I think it is better without the article.