keep customer acquisition close

[unpakwon]

The following in bold is confusing. Please explain it more easily.

1. Push decision making to the people who are closest to the customer.
2. Flatten the organization; slim down an expanding midriff.
3. Keep customer acquisition close to the point of delivery.

Thank you.

[luschen]

The following in bold is confusing. Please explain it more easily.

1. Push decision making to the people who are closest to the customer.
2. Flatten the organization; slim down an expanding midriff.
3. Keep customer acquisition close to the point of delivery.

Thank you.

As a native English speaker, it is a little unclear to me too. It looks like some fancy jargon a high paid consultant thought up, but doesn't really make sense. My guess would be:

"Adding or finding new customers should be done by those who are actually providing the service or product to the customer."

I'm not sure how the sales person at a clothing store or the waiter at a restaurant is supposed to round up new customers, but that sounds like what it is saying.


*** Not a teacher ***

[unpakwon]

It's a big help.

Thank you for the help.