show up cold

[unpakwon]

I'm having difficulty understanding the following in red.

Go on the museum's website and find one Mondrian or Matisse or Moore you'd like to have a date with. Do a little research on the piece if you like, or just show up cold and take it in.

Thank you.

[Gillnetter]

I'm having difficulty understanding the following in red.

Go on the museum's website and find one Mondrian or Matisse or Moore you'd like to have a date with. Do a little research on the piece if you like, or just show up cold and take it in.

Thank you.

With no preparation. Do not do any research. This is similar to making a "cold call" - telephoning or seeing someone with the intent of selling something when you do not know the person nor do you have an appointment.

[unpakwon]

I see.

Thank you for the help.