If someone is too arrogant,
"He has too much frills."
"He has too many frills."
"He has too much airs."
"He has too many airs."
Are "frills" and "airs" countable or not?
None of these is natural BrE. It's possible to say, "He puts on airs" with a similar meaning. Airs is plural, but we don't use the singular form in the sense of being arrogant, superior.