baked

[unpakwon]

What does "baked" in the following mean in the context?

To fulfill that dream, Jobs wanted to price the Macintosh at $2,000. But he also wanted a huge advertising budget. Sculley told him he couldn't have it both ways: If he was going to spend so much on marketing, it had to be baked into the price.

Thank you.

[emsr2d2]

It's not a phrase I've heard before, but from the context I can see that it means that the price has to include a certain amount to cover the costs that were spent on marketing.

If so much money had not been spent on marketing, the computer could perhaps be put on sale for $1000, but the company needed to recoup some of the marketing costs, so they sold the computer for $2000 instead.

I don't know if "baking something into the price" is common parlance in business speak, when deciding how much to sell a product for.

[unpakwon]

I see.

Many thanks.