Higher prices applied in more than one store

[guoguohu]

Dear teachers

What does ‘Higher prices applied in more than one store’ mean exactly in a Christmas sale scenario? Are other stores offering higher prices? Does it encourage customers to take their deals (products)?

Thanks in advance.
Guoguohu

[Tdol]

A company may have different prices in different stores and in sales, they often quote the higher prices so that the discount looks good- it may not have been sold at that price everywhere, but it was sold at that price in more than one store.

(I think this is what it means)

[5jj]

It appears to be a (reduced) price that was charged before a further price reduction was made, So, if the original price of an item was £20, and the price was reduced to £15, before being further reduced to £10, then the intervening price is £15. See http://www.bis.gov.uk/files/file8127.pdf page 11, section 1.2.8

[BobK]

I think a UK law changed some time in the not-too-distant past, setting limits on when a shop could claim that a price really was a reduction. The 'at least one store' wording is a legal requirement according to this law. Until then, just before a Sale (the event not the occurrence) some shops might offer something at an unrealistic price for a few days and then advertise 'prices slashed' when they started to charge the prices they had had in mind from Day 1.

b