who are the brands

[suprunp]

Mercedes-Benz has been overshadowed by Ford and Lexus, who are the brands...
(I'm not sure about Ford being in the list, so it may not be the actual brand named in the programme)
(English4U, TV Channel)

Is it justifiable to use 'who' here?

Thanks.

[riquecohen]

Mercedes-Benz has been overshadowed by Ford and Lexus, who are the brands...
(I'm not sure about Ford being in the list, so it may not be the actual brand named in the programme)
(English4U, TV Channel)

Is it justifiable to use 'who' here?

Thanks.

I wouldn't. Who is for people.

[Tdol]

I would use which, but who doesn't sound wrong to me.

[Barb_D]

I'd use "which" too, but if the rest of the article is about the people who are making things happen, "who" could work.