could you please explain what the word "sender" means in the following text:
Banner advertising is a powerful medium for supporting the brand. For this reason, the sender on banner advertising is always the XYZ Group.
Thank you very much.
If we are looking at WEB PAGE banner advertising.
A 'sender' is a program which targets specific IP address to send specific advertising to.
Messages that IP 'Senders' send are not considered spam. These messages do not use e-mail addresses or e-mail servers of any kind, and are broadcasted directly over the Internet but from a 'server' directly to a specific computer. 'Senders' are manufactured/sold by many software companies. (eg. XYZ Group)
This is supposed to be banner advertising at soccer stadiums.
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