Developing faith is not easy. None of us is born with this trait in place, even if we are born into a religiously observant family. Each person has to work on his or her own to develop their relationship with G‑d.
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This suggests that it is just faith.Each person has to work on his or her own
(And what is 'not easy' is developing faith - that is, not having it and then coming to have it.
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