NOT A TEACHER
I think that they're refering to the "how to guides" such as "how to set up a wireless network" or "how to buy a quality watch."
Does this "how to" mean "primary or beginning" or "mastering"? It seems "how to get" is shortened.
ja48
ex)Around the turn of the century, there was the so-called "Internet gold rush."...Similaly, in the Internet gold rush, some people got rich selling "how to" information and marketing tools to the mass of people who were seeking their fortunes online, but most people failed.
NOT A TEACHER
I think that they're refering to the "how to guides" such as "how to set up a wireless network" or "how to buy a quality watch."
Or, in this case, "How to get rich quickly on the Net".
Please be aware that I'm neither a native English speaker nor (at present) a teacher.