First, Come See the Softer Side of Sears is an ad campaign - Sears stores have more than fashionable apparel; they have the right apparel for her. The company is Sears, Roebuck and Co.
Second, Roebucks, the harsher side of Sears refers to the company's primitive underside or harsher side.
harsh (adjective). Click here for definitions.
- For Teachers