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#1
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| I have to explain the composition of marketing mix: 1.Phase: Analysing and screening- matching the country and company needs We choose a target market, than what kind of needs and wants are available there, and how can these wants and needs be satisfied. 2.Phase: Adapting the marketing mix to the target market Marketing mix referred to as 4 Ps: product, price, promotion and place 3.Phase: Developing the marketing plan -to analyse the situation, objectives and goals, to select mode of entry, to check my budget 4 Phase: Implementation and control and to say how may be this different for international markets I don't know, if you know, it will be greatful, thank you sooo much |
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#2
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| I'm not sure I understand your question exactly, but in the marketing mix, the word 'place' is usedd- doesn't that imply that different market may be different? |
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